Outcomes from Data

At Applied Insights we’re value led in our thinking and approach, helping organisations to focus on outcomes in order to succeed in their data and analytics initiatives




The Last Mile

The challenge that remains for many organisations is how to deliver real business value from their data and analytics investments, particularly completing the “last mile” of turning insights into actions and understanding the outcomes

This requires a shift in emphasis and priorities from:

  • “Defensive” Data Strategies to  “Offensive” Data Strategies
  • Data Management Processes to Value Creation Processes
  • A Cost Focus to a Value Focus
  • Business Intelligence to Decision Intelligence

Helping organisations to complete that “Last Mile”

Analytics Strategy & Transformation

Developing your data and analytics strategy to put the right blend of people, processes and technology in place to realise the potential of your data and analytics capabilities.

Solution Design & Delivery

Taking a design thinking, user-centric and agile approach to the development of data and analytics products and solutions.

Insight Generation & Storytelling

Working with stakeholders and your data and analytics teams to generate strategic insights delivered with a compelling narrative.

Analytics Talent Management

Putting in place strategies to acquire, nurture and retain your most import asset… your people

Data Driven or Decision Led?

It’s vogue these days to say you’re data driven, but to what purpose? Instead of being data driven shouldn’t we be decision led?

About Us

Neil Mason – Principal Consultant

Neil is an experienced Data and Analytics Director who is focussed on delivering real business value for organisations from their investments in data, analytics, technologies and people.

Over the course of his career consulting with numerous organisations, he’s built up significant experince and experitise of different commercial environments and is able to help business’s translate their business strategy into their data and analytics strategy to help them better understand their markets, customers and deliver ROI.

Neil also has a broad range of technical expertise in analytics across digital, customer, predictive analytics and modelling, as well as quantitative and qualitative customer research.

Reach Us

Please contact Neil via the address below


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