Outcomes from Data
At Applied Insights we’re value led in our thinking and approach, helping organisations to focus on outcomes in order to succeed in their data and analytics initiatives
The Last Mile
The challenge that remains for many organisations is how to deliver real business value from their data and analytics investments, particularly completing the “last mile” of turning insights into actions and understanding the outcomes
This requires a shift in emphasis and priorities from:
- “Defensive” Data Strategies to “Offensive” Data Strategies
- Data Management Processes to Value Creation Processes
- A Cost Focus to a Value Focus
- Business Intelligence to Decision Intelligence
Helping organisations to complete that “Last Mile”
Analytics Strategy & Transformation
Developing your data and analytics strategy to put the right blend of people, processes and technology in place to realise the potential of your data and analytics capabilities.
Solution Design & Delivery
Insight Generation & Storytelling
Working with stakeholders and your data and analytics teams to generate strategic insights delivered with a compelling narrative.
Analytics Talent Management
Thoughts from Applied Insights
YouTube Channel
About Us
Neil Mason – Principal Consultant
Neil is an experienced CDAO level analytics professional who is focussed on delivering real business value for organisations from their investments in data, analytics, technologies and people.
Over the course of his career, working in and consulting with numerous organisations, he’s built up significant experience and experitise across a number of different commercial environments and is able to help business’s translate their business strategy into their data and analytics strategy to drive real beneficial outcomes.
In addition to his strategic mindset and perspective, Neil also has a broad range of technical and practical expertise in analytics across the digital and customer domains in particular, predictive analytics and modelling, and also quantitative qualitative customer research.
A network of expertise across the data, analytics and AI eco-system
Our philosophy is that in today’s fast moving technological landscape, no one has all the answers. That is why we operate with an eco-system of specialist partners and associates which means that we can bring the best expertise and thought leadership across a range of challenges and domains
Analytics
Specialists in Analytics, Data Mining, Statistics, Predictive Analytics, Data Science
Data & AI portfolio management
Manage the end-to-end product lifecycle of data, analytics and AI assets & initiatives
Customer Insights and Analytics
Strategic customer insights and analytics research consultancy with a unique approach to integrating behavioural and attitudinal data
Reach Us
Please contact Neil via the address below
neil@appliedinsights.co.uk